Mumbai, India (Urban Transport News): The Maharashtra State Road Transport Corporation (MSRTC) has awarded Intelligent Transport Management System (ITMS) contract to EbixCash Limited, a subsidiary of Ebix Inc. for implementation of a new Electronic ticket issuance and online reservation system for a period of five years.
Under this contract agreement, EbixCash will implement the end-to-end on-demand bus automation system involving deployment of 36,000 Electronic ticketing machines across all the MSRTC buses in the state. The initial term of the contract will be 5 years.
According to the order, it is estimated that 6 billion passenger tickets (600 crore tickets) will be handled by EbixCash over the initial 5-year term.
Apart from this. EbixCash also has been awarded advertising rights for printing any advertisement on backside of each ticket as an integral part of the order.
“This is a highly prestigious and the largest roadways corporation win by EbixCash, in terms of revenues and ticket volumes. With EbixCash retaining advertising print rights on each of these 6 billion tickets, it allows us a tremendous opportunity to either promote our EbixCash brand or to sell advertising rights to other companies. We are excited to be powering the technology across all the buses of the Maharashtra roadways corporation, in one of the largest states in the country,” said Robin Raina, Chairman of the Board, EbixCash.
EbixCash’s Intelligent Transport Management System (ITMS) serves to automate all aspects of fare ticketing and collection including Electronic Ticketing Machines & the software. It provides tremendous upside to a bus corporation, in terms of plugging any revenue leakage, faster services to the end commuters, complete control over bus economics by route in real time, trackability and audit trail of transactions, streamlined MIS and real time data; besides endeavoring to optimize manpower usage across all the buses run by the two Corporations.
EbixCash’s Bus Exchange Division is India’s dominant leader in the area of Enterprise Bus E-commerce handling $1.7 Billion of annual transactions, across 30% of India’s bus ticketing system network with 15+ large state-owned public transport corporations as clients.